From generation to generation, we have designed and manufactured quality shoes for children. More than a century of experience and tradition has taught us the importance of precisely crafted footwear and special attention to every detail of the manufacturing process. Thanks to ongoing research, we offer products of the best quality season after season. Our savoir-faire, acquired over time, continues to be passed on.
Generation to generation
The tradition of quality
Applying their expertise in making quality shoes for men, ERG was already developing small collections of children's footwear made with the same high standards in the family workshop. These shoes were made exclusively from noble materials in styles that would last for decades.
In 1973, Yvon and Guy Rautureau decided to expand the children's range to fully express their creativity. This is how Pom d'Api was born. The fun and cheerful name, so expressive of the brand, is a reference to the famous French nursery rhyme "Pomme de reinette et pomme d'api." The apple became the signature motif for their children's designs.
The Oscar for Creativity
The brand was immediately recognized by footwear professionals for its quality and the originality of its styles. In 1976, Pom d'Api was awarded the Oscar for Creativity in Milan. Retailers and the general public soon discovered the innovative and poetic accent of the “apple” brand's collections. Very quickly, Pom d'Api earned a reputation in France and beyond. The first boutique opened its doors in the center of Paris in the early 1980s. New styles were added to the collection each season, always with a fresh dose of creativity. Additional stores were established in the French capital and provinces as well as abroad. Pom d'Api has become a symbol of excellence in the world of children's shoes.
In order to make the most of our group's savoir-faire and creative spirit, we decided to offer new product ranges with complementary positioning. A clear and coherent offer makes it easy to identify each of our brands according to our customers’ needs and expectations. This is how Ten Is was born in 2011, followed by Shoo Pom and Adolie in 2012. More recently, we welcomed Clotaire, a brand whose values we share and to which we bring our savoir-faire as artisan shoemakers.
Building on our heritage with each collection, we continue to innovate by combining quality and creativity in the design and manufacture of children's shoes. The brand has its own design office where designers and patternmakers collaborate on the development of new styles thanks to the savoir-faire passed on by previous generations. The result is contemporary, elegant and creative collections. Pom d'Api has a network of more than 15 stores, where our sales associates provide the advice and expertise unique to all our brands. Our styles are also available from a selection of retailers around the world, from Paris to New York, Florence, London, Copenhagen and Tokyo.