From generation to generation, we design and manufacture quality shoes for children. More than a century of experience and tradition that allows us to know the importance of a precise sock, and to give special attention to every detail of the manufacturing process. A constant search to propose products of the highest quality each season. Know-how acquired and transmitted over time.
The story of the brand
From generation to generation
The story begins in 1870 when Jean-Baptiste Rautureau, a bootmaker, created a shoemaking workshop in the village of La Gaubretière in the Vendée. A legacy that he will pass on to his son and grandson who will take over the family workshop in turn. Almost a hundred years later, the great-grandchildren, Guy and Yvon Rautureau, join the company that then bore the name of ERG pour Etablissement Rautureau Gaubretière.
With the know-how necessary to make quality shoes for men, ERG was already developing small collections of children's shoes, made with the same requirement in the family workshop. Models made exclusively from noble materials whose lines will cross the decades.
Since the Oscar of creativity
In 1973, Yvon and Guy Rautureau decided to develop the children's range to fully express their creativity. This is how Pom d' Api was born. A round name and enplayed, in the image of the brand, reference to the famous French compact "Pomme de reinette et pomme d'api". The apple then becomes the common claw for their children's creations.
The brand is immediately recognized by the footwear professionals for its quality and the originality of its models. In 1976, Pom d' Api received the Oscar de la Créativité in Milan. Retailers and the general public then discover the innovative and poetic accent of the apple brand collections. Very quickly, Pom d' Api acquired a reputation in France and internationally. The first boutique opened its doors in the centre of Paris in the early 1980s. New models integrate the collection every season, without ever losing a hint of creativity. New shops are located in the capital and in the province and abroad. Pom d' Api has become a reference in the world of children's footwear.
From Paris to New York, to Florence, London, Copenhagen or Tokyo
Today
In order to take advantage of the know-how and the creative spirit of our group, we have decided to propose new ranges of products to complementary positions. A clearer and more homogeneous offer to allow you to easily identify each of our brands according to your needs and your expectations. Ten Is were born in 2011 and Shoo Pom and Adolie were born in 2012. More recently, we have welcomed the brand Clotaire, whose values we share, and to which we bring our craftsmanship.
Building on the foundation of our collections, we continue to innovate, combining quality and creativity in the design and manufacture of children's footwear. The brand has its own study office in which paternmakers and modellers are working on the development of new models thanks to the know-how transmitted by previous generations. Contemporary, elegant and creative collections. Pom d' Api has a network of more than 15 boutiques, in which the advice and expertise of all our brands are provided. The models are also available from a selection of dealers worldwide. From Paris to New York, to Florence, London, Copenhagen or Tokyo.