Brand history

From generation to generation, we design and manufacture quality shoes for children. Over a century of experience and tradition has taught us the importance of a precise fit, and how to pay particular attention to every detail of the manufacturing process. Unceasing research to offer the highest quality products every season. Know-how acquired and passed on over the years.

Group of people standing in front of a store entrance.

From generation to generation

The story begins in 1870, when Jean-Baptiste Rautureau, a bootmaker, set up a shoemaker's workshop in the village of La Gaubretière in the Vendée. A legacy he passed on to his son and grandson, who in turn took over the family workshop. Almost one hundred years later, the great-grandchildren, Guy and Yvon Rautureau, joined the company, which was then called ERG for Etablissement Rautureau Gaubretière.

With the know-how needed to make quality men's shoes, ERG was already developing small collections of children's shoes, made with the same exacting standards in the family workshop. These models were made exclusively from noble materials, and their lines have endured through the decades.

Advertisement in French announcing Pom d'Api 's Oscar for creativity in 1976 for children's shoes in Italy.

Since the Oscar for creativity

In 1973, Yvon and Guy Rautureau decided to develop the children's range to fully express their creativity. And so Pom d'Api was born. A round, cheerful name, in the image of the brand, a reference to the famous French nursery rhyme "Pomme de reinette et pomme d'api". Pomme de reinette and pomme d'api". The apple became the common denominator for their children's creations.


The brand was immediately recognized by shoe professionals for the quality and originality of its designs. In 1976, Pom d'Api was awarded the Oscar for Creativity in Milan. Retailers and the general public discovered the innovative and poetic accent of the apple brand's collections. Pom d'Api quickly established a reputation in France and abroad. The first store opened in central Paris in the early 1980s. New models were added to the collection every season, without ever losing a hint of creativity. New boutiques were opened in Paris and the provinces, as well as abroad. Pom d'Api has become a benchmark in the world of children's footwear.

From Paris to New York, via Florence, London, Copenhagen and Tokyo

Red apple with white teeth biting into it on a dark blue background.

Today

To capitalize on our group's know-how and creative spirit, we have decided to offer new product ranges with complementary positioning. A clearer, more homogeneous offering to enable you to easily identify each of our brands according to your needs and expectations. This is how Ten Is was born in 2011, followed by Shoo Pom and Adolie in 2012. More recently, we welcomed the Clotaire brand, whose values we share, and to which we bring our expertise as artisan-bootmakers.

Drawing on our heritage as the foundation of our collections, we continue to innovate, combining quality and creativity in the design and manufacture of children's shoes. The brand has its own design office, where patternmakers and model-makers work to develop new models using the know-how handed down from previous generations. Contemporary, elegant and creative collections. Pom d'Api has a network of over fifteen boutiques, where the advice and expertise of all our brands are available. The models are also available from a selection of retailers around the world. From Paris to New York, via Florence, London, Copenhagen and Tokyo.